The Business Journal launched a section for daily (Monday-Friday) content on its website last month.
We decided to name it “Read It Now,” a simple directive indicating that the content provided is the latest produced by Business Journal writers.
I had the opportunity to collaborate with our web developers and the publisher of the Journal on this project, which resulted in the hiring of our newest staff writer, Kendra Ablaza.
It’s an interesting undertaking for a print-focused publication, especially since our website is still under two years old and has yet to attract the volume of visitors and comments we hope to see.
I know others – maybe not legacy media, but surely independent publications – are in the same boat. Writers, editors and publishers working in print continue to explore online media as a means of not only reaching more readers but also creating new revenue streams.
Check out “Read It Now” at lbbusinessjournal.com.
Please, share your thoughts on our venture or on the future of journalism for independent publishers. Only with feedback can we improve upon our communication model. Visit http://facebook.com/tiffanylrider and offer your assessment.
Tiffany L. Rider 