Did your website experience a drop in Google’s search rankings last month? If you answered yes, consider these questions: Does your site have a lot of user-generated content? Is there redundant content or thin content on your site? Do you run self-starting videos and have a lot of display ads? What about 404 errors? These … Continue reading Google ‘Phantom Update’ Dings Sites Hosting Low-Quality Content
The Wall Street Journal blog CMO Today reported that the Facebook’s Instant Articles partners are getting ready to crank out content. Here’s a quick rundown: • New York Times – Plans to publish 30 articles a day. NYT will sell all of the ads running within the stories, rather than FB selling the ads, with … Continue reading Publishers Reveal Details On Facebook ‘Instant Articles’ Partnerships
Rid your mind of “can’t.” Practice patience. How do you stay motivated?
Have you ever signed up for something and stopped using it after a while? Maybe it’s that online class you attended a few times, or an app you haven’t used in months. Chances are the marketing-savvy companies behind these products will send you a “we miss you” email asking for you to re-engage with the … Continue reading Win Them Back: Tips for Your Re-engagement Email Campaign
It’s in the data–more people today are using mobile devices to check their email, write messages and consume information. Google recognized this fact in a big way with an update released April 21, 2015 (learn about Google’s mobile-friendly update). Now, this demonstration is catered for Mac users. It uses Espresso, a great tool for Mac … Continue reading You Can Code, Too: Building a Responsive HTML Email
The search results below show headlines from Fox News and MSNBC for the keyword “Santa Barbara.” Do you see any evidence of omission bias?
Just in time for graduation, LinkedIn Editor Isabelle Roughol recently published data collected from more than 80 LinkedIn Influencers who offered what advice they would give to their 22-year-old selves. Knowing what they know now, several participants who work in media offered nuggets of wisdom. Take Arianna Huffington, for example. She told LinkedIn that she … Continue reading Insight for Aspiring Journalists from LinkedIn Influencers