Category: Articles

3×3 Approach to Create Compelling Community Member Feature Articles

by Tiffany L. Rider

I’ve written feature articles on members of paid communities and masterminds that helped attract new membership using three clear steps. It starts with coordinating an interview with the member, then outlining what you’ve uncovered in the interview, and finally drafting and editing until the content sings. Often, these member features are one of the perks … Continue reading 3×3 Approach to Create Compelling Community Member Feature Articles

Vice Media’s Branded Content Partnership Success

by Tiffany L. Rider

“You have to partner with brands. … When I say partner with brands, I mean partner. We make it together. We exploit it together. And that could be a TV show. It could be short form. It could be long form. It could be a film.” That’s Shane Smith, CEO of Vice Media, speaking on … Continue reading Vice Media’s Branded Content Partnership Success

Facebook Video Viewers Watch … In Silence

by Tiffany L. Rider

Have you ever found yourself watching video clips on Facebook without sound? And, if so, do you watch the video, in silence, all the way through? Today I watched a video posted by AJ+ all the way through… without sound. 85 percent of video content on Facebook is viewed without sound, according to Digiday. Writer … Continue reading Facebook Video Viewers Watch … In Silence

Facebook Launches Signal, A News Curation Tool For Journalists

by Tiffany L. Rider

To get more journalists using Facebook and Instagram for news discovery and curation, Facebook recently launched a new tool called Signal. Announced yesterday, Signal is a free tool for journalists for sourcing videos, images, text and data from Facebook and Instagram. The tool lets users search for multiple Instragram hashtags and users simultaneously, as well … Continue reading Facebook Launches Signal, A News Curation Tool For Journalists

Google ‘Phantom Update’ Dings Sites Hosting Low-Quality Content

by Tiffany L. Rider

Did your website experience a drop in Google’s search rankings last month? If you answered yes, consider these questions: Does your site have a lot of user-generated content? Is there redundant content or thin content on your site? Do you run self-starting videos and have a lot of display ads? What about 404 errors? These … Continue reading Google ‘Phantom Update’ Dings Sites Hosting Low-Quality Content

Publishers Reveal Details On Facebook ‘Instant Articles’ Partnerships

by Tiffany L. Rider

The Wall Street Journal blog CMO Today reported that the Facebook’s Instant Articles partners are getting ready to crank out content. Here’s a quick rundown: • New York Times – Plans to publish 30 articles a day. NYT will sell all of the ads running within the stories, rather than FB selling the ads, with … Continue reading Publishers Reveal Details On Facebook ‘Instant Articles’ Partnerships

Win Them Back: Tips for Your Re-engagement Email Campaign

by Tiffany L. Rider

Have you ever signed up for something and stopped using it after a while? Maybe it’s that online class you attended a few times, or an app you haven’t used in months. Chances are the marketing-savvy companies behind these products will send you a “we miss you” email asking for you to re-engage with the … Continue reading Win Them Back: Tips for Your Re-engagement Email Campaign

You Can Code, Too: Building a Responsive HTML Email

by Tiffany L. Rider

It’s in the data–more people today are using mobile devices to check their email, write messages and consume information. Google recognized this fact in a big way with an update released April 21, 2015 (learn about Google’s mobile-friendly update). Now, this demonstration is catered for Mac users. It uses Espresso, a great tool for Mac … Continue reading You Can Code, Too: Building a Responsive HTML Email