News online, sponsored content, George Orwell and Benjamin Franlkin

Jack Shafer discusses online advertising as sponsored content – something The Washington Post, Business Insider, Forbes, Slate and others have adopted: If, as George Orwell once put it, “The public are swine; advertising is the rattling of a stick inside a swill-bucket,” then sponsored content is the meal so wretched that even pigs will reject … Continue reading News online, sponsored content, George Orwell and Benjamin Franlkin

Follow-up on AB 32 Series: Global Warming Solutions Act

Below are links to the fourth and fifth articles of a five-part series oon AB 32, the Global Warming Solutions Act of 2006. The stories were published last year in the Long Beach Business Journal. Global Warming Solutions Act, AB 32, Explained – Part Four: Measuring Carbon Emissions For Compliance Offset Program Moving Forward: Global … Continue reading Follow-up on AB 32 Series: Global Warming Solutions Act

Long Beach Business Journal – “Read It Now”

The Business Journal launched a section for daily (Monday-Friday) content on its website last month. We decided to name it “Read It Now,” a simple directive indicating that the content provided is the latest produced by Business Journal writers. I had the opportunity to collaborate with our web developers and the publisher of the Journal … Continue reading Long Beach Business Journal – “Read It Now”

Creating Passion While Making Yourself Useful

I recently had the pleasure of interviewing leadership consultant Mick Ukleja, founder of both the Ukleja Center for Ethical Leadership at California State University, Long Beach and the management consulting nonprofit LeadershipTraq. Mr. Ukleja majored in philosophy at CSULB, my Alma Mater, and in our conversation offered insight on the challenges of generational equality in … Continue reading Creating Passion While Making Yourself Useful

Long Beach Top 5!

I’m managing a new section on the Long Beach Business Journal website called “Long Beach Top 5,” where we feature lists from local businesses and organizations that we think our readers may find heart warming, thought provoking or just bizarre. Check out our most recent list, as well as our list archive, online at http://lbbusinessjournal.com/long-beach-top-5/155-long-beach-top-5/977-october-12-2012.html

Series on Global Warming Solutions Act: AB 32

I’m working on a series of articles on the implementation of AB 32, or the Global Warming Solutions Act of 2006. After the introductory article, I have been focusing particularly on the cap-and-trade program of the law, which goes into effect in January 2013. I’m also exploring the various impacts the legislation has had, and … Continue reading Series on Global Warming Solutions Act: AB 32