"You have to partner with brands. ... When I say partner with brands, I mean partner. We make it together. We exploit it together. And that could be a TV show. It could be short form. It could be long form. It could be a film." That's Shane Smith, CEO of Vice Media, speaking on … Continue reading Vice Media’s Branded Content Partnership Success
Every day we opportunity to reflect on our decision making processes and how we determine our risk tolerance. We make choices every day and should continue to practice asking questions, thinking through our decisions and the results. And not just the good outcomes, but also what's lost. With that, there's a fascinating Ask Me Anything (AMA) … Continue reading A Discussion on Risk Tolerance: Traumatic Brain Injury From Contact Sports
Have you ever found yourself watching video clips on Facebook without sound? And, if so, do you watch the video, in silence, all the way through? Today I watched a video posted by AJ+ all the way through... without sound. 85 percent of video content on Facebook is viewed without sound, according to Digiday. Writer … Continue reading Facebook Video Viewers Watch … In Silence
To get more journalists using Facebook and Instagram for news discovery and curation, Facebook recently launched a new tool called Signal. Announced yesterday, Signal is a free tool for journalists for sourcing videos, images, text and data from Facebook and Instagram. The tool lets users search for multiple Instragram hashtags and users simultaneously, as well … Continue reading Facebook Launches Signal, A News Curation Tool For Journalists
With the clear popularity of video on Facebook, seen by the incredible impression counts on video clips appearing in our feeds daily—if not hourly—could a new tech bring producers one step closer to monetizing their videos on the social network? Facebook recently announced forthcoming technology to allow video content creators the ability to identify duplicate … Continue reading Is Facebook’s Latest Tech Announcement Hinting At Video Monetization?
Did your website experience a drop in Google’s search rankings last month? If you answered yes, consider these questions: Does your site have a lot of user-generated content? Is there redundant content or thin content on your site? Do you run self-starting videos and have a lot of display ads? What about 404 errors? These … Continue reading Google ‘Phantom Update’ Dings Sites Hosting Low-Quality Content
The Wall Street Journal blog CMO Today reported that the Facebook’s Instant Articles partners are getting ready to crank out content. Here’s a quick rundown: • New York Times - Plans to publish 30 articles a day. NYT will sell all of the ads running within the stories, rather than FB selling the ads, with … Continue reading Publishers Reveal Details On Facebook ‘Instant Articles’ Partnerships
Rid your mind of "can't." Practice patience. How do you stay motivated?
The search results below show headlines from Fox News and MSNBC for the keyword "Santa Barbara." Do you see any evidence of omission bias?
Just in time for graduation, LinkedIn Editor Isabelle Roughol recently published data collected from more than 80 LinkedIn Influencers who offered what advice they would give to their 22-year-old selves. Knowing what they know now, several participants who work in media offered nuggets of wisdom. Take Arianna Huffington, for example. She told LinkedIn that she … Continue reading Insight for Aspiring Journalists from LinkedIn Influencers